drug & drop
The core concept of the project is to develop a fresh and trustful brand addressing both to commercial customers and end users. The name is an alteration of the drag and drop device gesture aiming to promote the brand towards a younger audience, familiar to the web use. The logo is designed in a single line, forming at the same time, the initial d in the shape of a drop ending to the shape of a pill (drug). Likewise, the design direction of the website, aims to establish a simple and solid search egine friendly to the user. The color palette of pale and natural hues is aligned with the sector of health and well-being.
TAGS #branding, #logodesign, #webdesign, #digital
Drug & Drop